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Strategic Consulting

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Building & Scaling Sports Technology Companies

 

Cerebral Sports Group partners with early-stage sports technology companies to help transform strong ideas into scalable businesses.

 

We work alongside founders and leadership teams from pre-seed through Series A — and with established companies entering new markets — to build durable sales engines, sharpen go-to-market strategy, and create an operational structure that supports long-term growth.

 

Our approach is practical and operator-driven. 

​Who We Work With

 

  • Early-stage sports tech startups (pre-seed through Series A)

  • Founders building in video, analytics, wearables, AI, and performance tech

  • Companies launching into new sports verticals or geographic markets

  • Teams seeking structured sales & GTM development

 

 

Areas of Focus

 

Go-To-Market Strategy

 

  • Market positioning & ICP definition

  • Sales motion design (B2B, B2C, hybrid)

  • Pricing & packaging strategy

  • Pilot programs and expansion strategy

  • League, team, and enterprise partnerships

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Sales & Business Development

 

  • Sales process architecture

  • Pipeline design & forecasting

  • CRM structure & automation

  • Sales analytics & reporting dashboards

  • Outbound strategy & qualification frameworks

  • Revenue operations alignment

 

Customer-Facing Operations

 

  • Onboarding systems

  • Retention strategy & churn reduction

  • Feedback loops & voice-of-customer processes

  • Account management structure

 

AI & Process Integration

 

  • AI integration into sales and customer workflows

  • Automation of internal processes

  • Data utilization strategy

  • Scalable operational design

 

Hiring & Team Development

 

  • Early sales team structure

  • Role design & compensation planning

  • GTM hiring strategy (in partnership with Shift Group/ URU Sports)

  • Building performance culture from day one​

 

 

Why Cerebral Sports Group

 

Cerebral Sports Group is built on operating experience — not theory.

 

With 15+ years inside professional sports organizations, including the NHL, and multiple startup environments, we understand both sides of the equation:

 

  • How teams evaluate, purchase, and integrate technology

  • How early-stage companies struggle to sell, scale, and retain customers

 

We bring deep technical familiarity with:

 

  • Video & streaming systems

  • Performance analytics & wearables

  • Coaching platforms and apps

  • Computer vision & AI applications

 

But more importantly, we understand how to translate product value into revenue systems that scale.

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How We Engage

 

Engagements are hands-on and execution-focused. Typical structures include:

 

  • Monthly strategic advisory

  • GTM buildouts (6–12 week sprints)

  • Sales system design & implementation

  • Fractional revenue leadership

 

Every engagement is customized around stage, product maturity, and revenue goals.
 

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If You’re Building in Sports Tech

 

If you’re navigating founder-led sales, preparing for institutional capital, or entering your first scalable growth phase, we can help design the systems that make revenue predictable.

 

Let’s build it the right way.

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